Snorkel The Keys - Privacy Policy

Effective Date: August 26, 2026

Atwww.snorkelthekeys.com ("Website"), operated by Snorkel The Keys ("we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you browse our Website, submit inquiries, or book snorkeling tours and services with us.

1. Information We Collect

We collect personal data that identifies, relates to, or could reasonably be linked to you ("Personal Information").

  • Information You Provide Directly:

    • Contact Details: Full name, email address, phone number, and mailing address.

    • Booking & Payment Data: Billing address and payment details (processed securely through third-party payment processors; we do not store raw credit card credentials).

    • Participant Information: Names, ages, emergency contacts, and relevant health, medical, or swimming ability disclosures required for tour safety and liability waivers.

    • Communications: Information submitted via web contact forms, email inquiries, or phone calls.

  • Information Collected Automatically:

    • Technical Data: IP address, device type, browser type, operating system, referring URLs, and access timestamps.

    • Cookies & Tracking: Essential, functional, and analytical cookies used to ensure proper site performance and evaluate user experience.

2. How We Use Your Information

We process your personal information strictly for legitimate operational purposes, including to:

  • Process and manage tour reservations, payments, cancellations, and reschedules.

  • Send booking confirmations, trip updates, weather advisories, and customer service responses.

  • Fulfill legal, safety, and regulatory requirements (e.g., liability release documentation).

  • Deliver marketing communications and special promotional offers (you may opt out at any time).

  • Enhance website security, prevent fraudulent activity, and improve overall service quality.

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. Information is shared only in the following limited circumstances:

  • Service Providers: Trusted vendors assisting in operating our business (e.g., online booking platforms, payment gateways, web hosting, and email delivery systems). These partners are contractually obligated to protect your data and use it solely for the assigned service.

  • Legal & Regulatory Obligations: When required by law, court order, subpoena, or to cooperate with federal, state, or local authorities.

  • Safety & Property Protection: When necessary to enforce our Terms & Conditions, protect our rights and property, or safeguard the physical safety of our guests and crew.

4. Children’s Privacy (COPPA Notice)

Our Website is intended for a general audience and is not directed toward children under 13 years of age. We do not knowingly collect personal information online directly from children under 13 without verified parental or legal guardian consent. If you believe a child under 13 has submitted personal data to us without parental consent, please contact us immediately so we can remove the information promptly.

5. Data Security and Safeguards

In compliance with the Florida Information Protection Act (FIPA), we maintain reasonable physical, technical, and administrative security measures to guard against unauthorized access, destruction, loss, alteration, or disclosure of personal information. While we implement industry-standard practices, no method of transmission over the Internet or electronic storage system is completely secure, and absolute security cannot be guaranteed.

6. Email Communications & Marketing Opt-Out (CAN-SPAM)

If you choose to receive promotional newsletters or marketing messages from us, we will provide an explicit opt-out mechanism. You can stop receiving promotional emails at any time by clicking the "Unsubscribe" link included in the footer of our emails or contacting us directly. Opting out of marketing communications does not affect transactional messages regarding active or upcoming reservations.

7. Your Choices and Privacy Rights

You have choices regarding how your information is handled:

  • Access & Correction: You may request access to or correction of any inaccurate personal data we hold about you.

  • Data Deletion: You may request the deletion of your personal information, subject to mandatory legal or accounting retention obligations.

  • Browser Cookies: You can configure your internet browser to refuse or clear cookies; however, disabling cookies may limit access to certain features on our Website.

8. Third-Party Links

Our Website may contain links to external sites or third-party platforms. We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party links you follow.

9. Changes to This Privacy Policy

We reserve the right to revise this Privacy Policy at any time. Updated versions will be published directly to this page with a revised "Effective Date." Continued use of our Website or booking services following updates indicates your acceptance of the revised terms.

10. Contact Information

For questions, requests, or concerns regarding this Privacy Policy or our data handling practices, please contact us at:

Snorkel The Keys

Email: info@snorkelthekeys.com

Phone: 786-538-5745

Address: Monroe County, FL, USA